The 21st century has been permanently marked by the immense popularity of social media and its currently irreplaceable existence in the lives of the people of the modern community. When one says social media, terms like Facebook, Twitter, Tumbler and etc. come to mind. But what is social media exactly? By definition, it is a mode of communication between people that involves the sharing of all kinds of information and generally interact in online networks, chat rooms, forums and communities. When seen from a marketer’s point of view, a virtual world full of consumers.
The Two Industries: Internet VS Traditional Marketing
The most obvious difference between Internet and Traditional marketing is the amount of control over the marketing process, the quality of presentation, the expenses, the reach, the immediate response and the lastingness. In this regard, internet marketing is a few folds better than the traditional marketing. The two are frequently used in conjunction however. For an Internet marketer, it is very much easy to be sitting in say their home office in Malaysia and have a consumer reach all over the world through e-commerce, websites and access to social media marketing through networking sites like Youtube and Facebook.
Traditional marketing in this regard takes more time, effort, and a lot more expenses to reach a larger viewership for their advertisements which an internet marketer may do in a few clicks.
Viral Marketing: A Contagious Disease
Viral marketing is a term used for techniques of marketing that use social networking sites to spread information and increase awareness of consumers for a particular brand. It usually requires a major platform such as Facebook in which information can be spread by word of mouth, by sharing links to sites, sharing pictures and videos and the most popular is through friend to friend recommendations. These methods have made Facebook marketing one of the most commonly used means of promoting a business in media marketing. For aspiring entrepreneurs intent on using Facebook marketing, the major goal to be achieved it to create a marketing plan that has the potential to go viral. This can be achieved if the marketer truly understands the consumer community, the target customers and their demands and also by garnering their trust.
Social media marketing has been frowned upon on certain aspects. There is a lack of face to face communication; one does not necessarily meet with one’s client. Establishment of a deep trusting relationship behind a business deal takes longer.
So, whether you are in Malaysia or the States, the strategic use of social media could be the best platform for your business. For social media marketing services contact Acmeeconnect.com
